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INITIO Medical Group Moves With POWER OF 30 for the BC Cancer Foundation

Writer: missomgboss
missomgboss
Nov 4
3 min read

From Coach Marla Guloien, BCRPA-certified trainer and founder of POWER OF 30.

What happens when a medical team turns movement into fundraising? This May, I brought POWER OF 30 to the team at INITIO Medical Group for Workout to Conquer Cancer.

The short answer: Workout to Conquer Cancer is a 31-day challenge that supports life-saving research at the BC Cancer Foundation, and the INITIO team showed up for it.

Movement is more than fitness. It is fuel for resilience, healing and hope.

In this post


  • What is Workout to Conquer Cancer?

  • Why did we move with INITIO?

  • What did this partnership launch for workplaces?

  • How can your team get started?


What is Workout to Conquer Cancer?

Workout to Conquer Cancer is a movement-based mission. Fitness becomes fuel for change.

For 31 days, participants commit to moving their bodies. They raise funds for the BC Cancer Foundation, helping drive the research, care and innovation that saves lives.

It is not just a workout. It is a collective act of compassion.

With INITIO, we did workouts, strength sessions and mindful movement. We activated more than muscles. We activated purpose.

Why did we move with INITIO?

Alongside the INITIO team, we moved:


  • To honour the survivors, warriors and caregivers who inspire us.

  • To fund world-class cancer research and care through the BC Cancer Foundation.

  • To build community through fitness and purpose, in a workplace that values wellness.


Thank you, INITIO

To everyone at INITIO Medical Group: your dedication, energy and commitment to movement inspired every step.

Your efforts did not just raise funds. They raised spirits, built strength and set a powerful example of what is possible when wellness meets purpose. See the team's Workout to Conquer Cancer page.


Why you'll love it: it is an easy, structured place to start moving, whether you train with a team or on your own.

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What did this partnership launch for workplaces?

This partnership also launched our onsite corporate fitness service: POWER OF 30: Corporate Edition.

It brings high-impact training, mindset coaching and lifestyle change straight to your team.

How it works

Think 30 minutes of guided group training. Curated stretch and mobility routines. Or full fitness programming built around your team's schedule.

It is available in person and virtually. It is built for busy professionals who want to move with purpose.

What teams get


  • Onsite or virtual training sessions.

  • Mind-body integration and stress relief.

  • Goal-focused movement for energy, posture and longevity.

  • Team challenges and community-building incentives.

  • Full access to POWER OF 30 online resources.

  • Weekly sessions and monthly workshops.


How can your team get started?

Start with the basics. Strong Mode is my educational guidebook. It teaches proper form and foundational technique, breaking down key movements, alignment tips and strength principles so you can train safely and effectively at any stage of life.

Then build the habit. POWER OF 30 is 30-minute strength sessions over 30 days, each with a warm-up, a strength block and a cool-down. It fits into a workday.

A simple plan for a busy team


  • Pick one time slot that works for most people, like before a shift or over lunch.

  • Start with form. Strong Mode covers the foundations, so everyone moves safely.

  • Use the same rhythm every time: warm up, get strong, cool down.

  • Offer in-person and virtual options so remote staff can join.

  • Tie it to a cause your team cares about.


What a 30-minute session can look like

A few minutes of moving warm-up to get blood flowing. A focused strength block. Then a cool-down with stretch and mobility work, so people head back to their desks feeling better, not wiped out.

A team challenge like Workout to Conquer Cancer gives that habit a purpose. Moving together makes it easier to keep going.

If you are wondering what makes a coach worth hiring for your team, read what makes a great personal trainer.

Key takeaways


  • Workout to Conquer Cancer is a 31-day challenge supporting the BC Cancer Foundation.

  • The INITIO Medical Group team moved to honour survivors, fund research and build community.

  • The partnership launched POWER OF 30: Corporate Edition, in person or virtual.

  • Your team can start with 30-minute strength sessions over 30 days.


Let's move with meaning. Together.

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